Intuit Payroll Product pages
Intuit Payroll provides SaaS and desktop solutions to help small businesses pay their employees. Their existing product pages were disjointed and suffered from inconsistent content and visual hierarchy. Customers weren’t able to find which product best fit their needs.
As Lead Designer, the main goal of the project was not only to redesign the existing pages but also to realign the focus towards providing the customer with the right level of information needed to make a buying decision. This included restructuring the content, creating pages that were consistent with one another while clearly differentiating the various products in the portfolio, as well as introducing social proof.
Original page design
Wireframe exploration
Based on customer insight and business goals, the same IA was used to explore three different layouts.
FInal design
(Launched Dec 2012)
Working with the stakeholders, the redesigned pages now had consistent messaging and content. The pages also broke away from the tabbed structure, and was converted into a long page scroll. In order for customers to get to content faster, an in-page navigation was implemented that would dock to the top of the page when scrolling. Social media, in the form of reviews and user generated videos, was also incorporated.
RESULTS
With the completion of the A/B test, the redesigned product pages delivered a 4% lift in units and a 13% lift in revenue over the existing pages. The test was also used as a proof of concept for long scrolling pages. The pages have since been updated but the page structure and interaction still remains.
Aside from redesigning the product pages, I also filmed and edited three different customer videos; one of them being Intuit Payroll.