HP at Drupa
drupa is the world’s biggest and most important trade fair for print and crossmedia solutions, which takes place every four years. With HP being one of the large exhibitors, they wanted to redesign their site to help build excitement for what HP is doing.
OLD HP at drupa page
The old HP at drupa page was dated and unengaging.
Wireframe
After meeting with the stakeholder, a wireframe was created to address the site requirements.
Final Design
The updated page was well received. A colorful image of the city where the event is being held was used to invoke interest in customers attending, and a countdown timer was added to give a sense of urgency. The products were removed from the carousel and displayed in a grid in order to show the breadth of offerings. A new section was also added showing who from HP would be presenting at the event.
To keep the page fresh, current blogs and a social feed were implemented towards the bottom of the page.
