HP Business Printing Landing Pages
The goal of the project was to drive awareness and preference for HP’s portfolio of business printers by showcasing the breadth of the product line-up. The current pages were disparate in design and function. My task was to give them a more cohesive experience by introducing customers to the product family and presenting the right amount of information to keep them engaged.
Wireframes
Wireframes were created to outline the structure of the pages, ensuring that both business and customer requirements were met.
FInal design
Within a 2 week compressed timeline for final delivery of files, I lead two designers in the creation of the final pages, making sure that typography, images, and IA were consistent across all three.
For the first time in the company's printing business unit, a complete web experience was published in 50 locales and 19 languages on the day the press release went live.
